Evidence Based OT Practice, Business and Marketing

When you start your practice, it may seem easier to keep your personal and business matters together, like having one banking account, one social media account, and do all the taxes as one entity. But it will prove to be more efficient in the long run to keep your business and private matters separate.

There are 3 main areas that needs to be separate: Your affairs, your finances, and your taxes.

Is your practice wallowing in start-up mode? Would you like to grow your practice?

In many respects a medical practice is no different to any other small business: you have a service that you provide (sell) to customers (patients/clients).

To grow your practice/business, you need to market it effectively. This paper provides five key marketing steps that could unlock your business potential.